3 Things You Need to Stop Doing to Your Website

By January 20, 2016websites

Image sliders

Image sliders have been a trend over the last few years on a majority of websites. There’s one major problem, most of the time they’re used incorrectly. Image sliders have been used as a way to showcase products or examples of work performed by contractors etc.

Recent research has suggested that only 1% of website visitors click and interact with an image slider.

Here’s the thing, everyone’s using them to the point it became a huge overabundance.  A lot of smaller business owners just throw up an image slider and maybe 50 to 200 words of text under it and call it a day. That’s terrible for SEO and just terrible for your site in general.

Centered image sliders are extremely dated and take away from your website looking modern. Want to live in a world where a small image slider look relevant? Hop in your nearest time machine and go back to 2010, maybe even 2012 where your site will still be all the rage.

E-commerce sites and photography sites are the only sites where an image slider can still be useful and important. Photographers sometime will use a full width or full screen image slider to showcase their portfolio. In that instance, an image slider makes sense.

Making drastic changes to your website when business is slow.

So you’ve had a website made, it looks sleek and modern. The design is very clean and it stands out from your  competitors. So far everything sounds good… until you tear it apart and make haste decisions and creative changes that take your website back to the stone age of web design (eg. Geocities and Angelfire sites).

About a year ago I had a client who is a real estate agent (We’ll call him Greg), demand his site be changed exactly to what his competitor’s website looked like.

The competitors site was static. The whole container of the website was floated to the left, very reminiscent of a website from the 90s. Nothing was responsive, fonts were terrible, lacked colors, broken images.

Greg was having a few slow months in a row and jumped to the conclusion that it must have been his website since competitor B was just crushing it in sales and was on a roll.

A few unseen things had factored in with Greg’s trend of slow business. He scaled back on advertising, had worked less hours, didn’t actively pursue clients and leads. Gutting his website and making it practically useless was definitely not the way to go in this case.

Sticking with an old website because you fear change.

You have a website that’s extremely dated. You know it looks old but you’re afraid to go forward with something new and fresh. Hey, you’re still getting clients without updating your site in forever, so there’s not any harm right? This couldn’t be further from the truth.

Google and other search engines that crawl your site also check to see if you have a mobile site and grade you on overall usability. Here’s where having a fully responsive website comes in handy.

If you know your website is a bit of an embarrassment, please do everyone a favor and get a new site or make an effort to do some re-branding. It really will make a difference to those looking to reach out and connect with you. If a site looks old and not as functional as a competitor, you better believe someone will choose a company based on how much nicer in appearance their site is with easier navigation and ease of information access.

These are just a few things instances in were I’ve seen clients and small business owners suffer with their websites. These caused huge pain points for them and I only offer this advice as a caution to readers, so they may avoid some of the same mistakes.

If you’ve enjoyed this article or know someone who could benefit from this advice and find some value, then feel free to share it via the share buttons below. Thanks for reading and have a great day.

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