WE LIVE IN A TIME WHERE EVERYONE HAS THE OPPORTUNITY TO HAVE THEIR VOICE HEARD, BUT YOU HAVE TO WORK FOR IT.
Despite social media tools being in the grasps of our hands, a lot of companies don’t take the time to establish a social media presence. You don’t have to be a digital agency or even a celebrity to see returns on the time you invest in your social media outreach.
Getting recognition for your brand or business is vital to conversion and potential paying customers. Specific industry business can benefit from social media as well. For example a plumber can gain paying customers via leads received from promotions or coupons they share on social platforms. Anyone can have a weekly contest on Facebook offering gift cards or discounts to drive clients to their stores.
KNOW THE PLATFORMS, KNOW YOUR CUSTOMERS
Knowing which social media platform(s) to use, can make or break client conversion. More industry related business; contractors, plumbers, renovators, typically use Facebook for reaching consumers. Facebook is an easy way of sharing pictures of completed projects and having the satisfied customers leave testimonials and praise for anyone visiting their Facebook page to see. This leads to word-of-mouth referrals that equal more paying clients.
You’re more likely to find a slightly older demographic who are also home owners needing services on Facebook, Than a platform a more younger audience is using heavily like Instagram for example.
For businesses selling more contemporary items like vaporizers or clothing apparel for example, have greater success on platforms like Instagram and Pinterest. Instagram is a platform better suited at targeting a more youthful crowd, that covers more creative visual types. You’ll have to brush up on your photography skills and use a decent camera. A poorly lit photo with bad composition will not do you any favors here.
There are a few times when your targeted audience will cross over onto more than one platform. Someone offering a service where photos are everything, such as interior design, can benefit from using Pinterest and Instagram. The same person pinning your photos on Pinterest, could possibly be following you on Instagram liking the same photos.
Regardless of what platform you’re using you’ll need to create content on a regular basis to maintain interest. Weekly blog posts, lively photos, podcasts or just voicing your opinions and thoughts on your industry, will keep users engaged on social media. Get active, reply to comments, let your followers know you appreciate the time they invest following your social media accounts.
In an upcoming blog post we’ll discuss in depth the do’s and don’t of actively posting and updating your social media accounts. If you know someone who’s looking to get out there and get started on social media, share this article with them, they’ll appreciate it.